We are kindly

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We’re on a mission to make the world a kinder place by designing products that are kind to your body, kind to your wallet, and kind to the planet.

We partner with Better Cotton to improve cotton farming globally,
and are proud to say that we've reached our 100% Better Cotton sourcing target in 2022.*

  • Remade with kindness from at least 75% recycled materials.
  • Our bra cup is over 70% plant-based. It’s sugarcane!
  • Designed to be kind to the planet and your wallet.
  • Do good. Wear Kindly.

We’ve partnered with Walmart to bring you the first-ever plant-based bra cup made from sugarcane, and a collection of intimates sourced from recycled materials. Kindly can be found exclusively on Walmart.com and in over 3,300 Walmart stores nationwide. 

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Cover yourself in kindness.

Our Kindly Promise is about being as kind to the planet as we are to your body. When you wear kindly, you never have to choose between function, planet, or price.





*Our cotton products are sourced via a system of mass balance and therefore may not contain Better Cotton.

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