Do good.Wear Kindly.

We are a brand with one intention - to make sustainability accessible. To everyone.

It all started with a simple question: How can we make the world a kinder place?

We scoured the world for recycled materials that could be turned into yarn. And discovered that we could make our product out of that very fabric. We found that sustainably-sourced sugarcane is more than just a line in a recipe, but the perfect material for a bra pad. 

At kindly, it’s our promise to democratize sustainable products for you and generations to come. So when you wear kindly, you never have to choose between function, planet, or price. And we think that’s a pretty kind thing to do.

We encourage you to be kind to yourself, kind to your body, and kind to the planet.

These are not ordinary circles. Each kindly circle has been individually crafted to reflect the bisection of sugarcane reeds from where the sustainable material for our product is sourced. 

  • The kindly community brings together a shared belief system of making it easier to do the right thing. It is a bond for those who seek a way to help the planet every day. 

  • Our promise is to democratize sustainable products for you and generations to come. When you wear kindly, you never have to choose between function, planet, or price. 

  • We’re a team of people dedicated to bringing quality, sustainable products to everyone. 

  • Every time you wear kindly, you can be confident that every fiber has gone through rigorous testing and meets our stringent sustainability criteria.